Shortening the Sell: How Building Product Manufacturers Can Reduce Friction When Selling to Architects

Building the sale

Are you a building product manufacturer struggling to effectively sell your products to architects? This one is for you.

Uncover how to navigate pain points such as late information, complex product selection, lack of brand awareness, and architects' technical expertise.

"Shortening the Sell" is a comprehensive guide for manufacturers, highlighting the importance of understanding architects' needs, simplifying processes, building trust-based relationships, and collaborating towards common goals, emphasizing timely engagement, architectural priorities (sustainability, building performance, regulations, cost, collaboration), and the role of technology in improving relationships, providing valuable information.

PLUS - find out how to enhance the selling process by getting your products in front of architects at the right time using cove.tool's revgen.tool.

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